Brand Identity & Event Artworks | 2016
Creative Direction by Tom Preuss | Sentimente Studio
Designer Patrick Keuthen

The Berlin based DJ duo Tale Of Us launched their own event- and music-outlet Afterlife early 2016. For this purpose they needed a strong design strategy to establish the brand as a kind of cult for its followers. With the key phrases “limbo”, “twilight” and “between life and death”, we created an iconic visual appearance playing with spirituality, space and analogue design methods.

After developing the initial idea and guiding the first visual steps, we provided a precept for any graphic design needs to the customer to guarantee the coherence and right use of the visual identity.

“somewhere between life & death”