Booking by Artist Alife / Tom Preuss CEO | 2017 till 2019


Brand Identity & Event Artworks | 2017 till 2019
Creative Direction by Tom Preuss | Artist Alife
Designer Patrick Keuthen

Running under Loco Dice’s wing, Serán Bendecidos is the beginning of a new chapter for his prolific Desolat label.



creating a personal Loco Dice crew love

We took care of the conception and development of this new collective, from the name to the logo, all visual communication, merchandise, online and offline presence plus event and tour branding, by pushing boundaries of what it means to be a brand in the electronic music world today.

Literally translating to ‘will be blessed’, SB brings a message of unity and freedom, gathering together a group of artists that includes Dice’s companions from the past and the present, international guests as well as new and exciting talents: Guti, Francisco Allendes, Caleb Calloway, Yaya and recently first woman in the game Mandana.